OCR Level 3 Cambridge Technical in Digital Media
Unit 3: CREATE A MEDIA PRODUCT ASSIGNMENT (6 weeks)
(Linked to Unit 21 – Plan & Pitch for a media product)
Scenario: YOUR REGION NEEDS YOU!
You have been asked to CREATE a finished PROMOTIONAL MEDIA PRODUCT for the NEW Regional Culture Award as part of ‘The Culture Campaign’.
Cities & Towns in our region are all taking part to promote the range of cultures that are part of each City and Town’s unique identity.
You are required to use one of the following media products to showcase and promote your local town or city:
An audio product
This could be, for example, one of the following:
• a radio advert
• an original song
• a music talk show, etc.
talk show
An audio-visual product
This could be, for example, one of the following:
• a promotional video
• online content
• a documentary
Print based/graphics product
This could be, for example, one of the following:
• a double page spread for a local magazine or newspaper
• a print based/graphics advertisement which includes two of the following:
• a poster
• a billboard
• digital content/web pop-up
• a leaflet
• an information pack
All content produced must be original and produced by you.
However, music or audio effects from a copyright-free source may be used, but must be referenced.
The main aim is to enlighten and encourage new visitors to the Town or City.
It is looking for creativity, vitality and the appeal for new audiences from a variety of ages.
The sound, vibe and feel are very important to the station investors and stakeholders.
A short one-minute sample is to be presented to the producers/ stakeholders when pitching the brief.
Costings and revenue are to be considered.
Broadcasting methods and licensing requirements must be considered.
Date handed out: Thursday 3rd Feb 2022
Deadline date: Thurs 21st March 2022
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The Tasks
Task 1: Create a proposal for a media product
(This task should take between 3 and 4 hours.)
Learning Outcome 1:
Be able to create a proposal with sample materials for an original media product to a client brief.
This is the one you have written for unit 21 it may need to be added too and tweaked.
Your task is to:
Pass Create a proposal and sample material for the intended media product in the chosen medium. | Merit | Distinction | |
P1: Produce a proposal for the original media product to meet the client brief | M1*: Justify content, distribution and marketing methods identified for the planned production to meet a client brief *Synoptic assessment from Unit 1 Media products and audiences | ||
P2: Create sample materials to support the proposal | |||
Evidence | |||
The proposal could be presented in a written or video format that demonstrates the initial planning ideas for development of the chosen media product.
You must produce sample material that could be incorporated in the content of the proposal. The proposal evidence must include:
• treatment
• images and graphics to create visual support to the learner’s planning ideas
• examples of existing products that the learner wants to pastiche based on layout, style, form, etc.
The sample material to support the proposal could include:
• sound effects
• first page of a script or storyboard
• sketched layouts
• font styles
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Task 2: Plan and develop pre-production materials
Task 2: Plan and develop pre-production materials
(This task should take between 3 and 5 hours.)
Learning Outcome 2:
Be able to plan and develop pre-production materials for an original media product to a client brief.
Your task is to:
Pass Develop pre-production materials to plan your content for an original media product. | Merit | Distinction | |
P3*: Develop pre-production materials for an original media product *Synoptic link to Unit 2 Pre-production and planning |
M2*: Legal and ethical issues are identified and resolved for the planned production *Synoptic link to Unit 2 Pre-production and planning
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Evidence
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You must produce pre-production materials which are consistent with Industry standards.
Your evidence must include pre-production materials presented as shown below:
• forms to evidence permissions for models/actors /locations, gannt chart, risk assessment and recces of locations, etc.
• mood boards, storyboards to represent visual styles and themes intended in the final production
• tables, written notes or online applications to organise timescales and milestones
• consideration of legal and ethical issues that could impact the production
Use all pre production documents from Mrs McDonald-Holmes/ download from shared drive or source your own and edit.
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Task 3: Create production materials
(This task should take between 3 and 6 hours.)
Learning Outcome 3:
Be able to create production materials for an original media product to a client brief.
Your task is to:
Generate original content for your media product. Pass |
Merit |
Distinction | |
P4: Create production materials to be used in the original media product |
M3*: Create production material which follows the codes and conventions of the chosen genre for the media product. *Synoptic link to Unit 1 Media products and audiences
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Evidence
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You must produce production materials to create content for the production.
Your evidence must include relevant production materials for the chosen medium:
• audio products, i.e. using sound equipment, setting up audio software, audio recordings
• audio-visual products, i.e. setting up cameras, locations to film, raw footage and logging rushes
• print based and graphics, i.e. taking photographs, sourcing your assets, writing body copy, setting up software (e.g. desktop publishing, image editing)
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Task 4: Post-production techniques and processes
Task 4: Post-production techniques and processes
(This task should take between 3 and 6 hours.)
Learning Outcome 4:
Be able to carry out post-production techniques and processes for an original media product to a client brief.
Your task is to:
Carry out post-production techniques and processes to produce a final media product. Pass |
Merit |
Distinction |
P5: Carry out post-production techniques and processes to produce a final original media product in line to the client brief |
M4: Demonstrate how the exported media product meets the client brief |
D1*: Analyse how post-production techniques and processes create meaning in the media product to meet the client brief *Synoptic link to Unit 1 Media products and audiences |
Evidence
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You must carry out post-production stage techniques and processes consistent with your planning materials.
Your evidence must include:
• audio products, i.e. manipulating content, applying effects (e.g. screenshots, screen recordings)
• audio-visual products, i.e. manipulating content, applying effects (e.g. screenshots, screen recordings), offline edit
• print based and graphics, i.e. manipulating content, applying effects, version controls for desktop publishing work and image editing (e.g. organised folders and file names)
• Evaluation of feedback on the media product
• An analysis of how post-production techniques and processes created meaning in your media product to meet the client (e.g. written report supported with screenshots, screen recordings, or audio-visual commentary).
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