Unit 20 Advertising. LO1. 1.1. Lesson 2 & 3 (including completion for homework)

In your Unit 20 Advertising Power Point or Word Doc you are to put todays' date and the title 'Aims of Advertising Campaigns' and complete the following:

A.

Sub heading is:

'Types of Advertising Appeals & Great Examples of Top Brands Using Them'.

(click title to open)

Whilst watching and listening to the above presentation video you must write down the 23 various types of appeal and keep these in mind when completing the main tasks. (click title to view video):

(30 mins)

B.
Now you are to create three A4 size mind-maps of three different products that have memorable UK adverts. (one audio, one print and one audio-visual).
On your mind maps list:

• title of advert, product
• the campaign narrative (what you think it is about/ storyline),
• media of advert, animation, live action, drawn etc
• any celebrities (name them)
• any music (audio), artiste
• layout, colours, font, size
• narrator, comedy, tone of voice, male, female, child etc 
• target audience for each advert

(60 mins)

C.
Now research in full your three adverts.   (Continue in Powerpoint or Word doc)

You may use all links from starter lesson last week.

If you choose Cadburys' only use one chocolate bar/ product as list is far too long!

Your are to find out and show:

1. Images of the Product 
2. Product Name
3. What age group is the advert aimed at? 
4. What gender is the advert aimed at? 
5. When product originated? Year/ date. Is it still in the shops now?
6. Which company makes the product?
7. List all adverts for that product - include web links
8. Which advertising company made the advert?
9. Cost of the advert?
10. Theme of advert
11. Is there a Star or Celebrity endorsing the advert - why are they used? (Print, AV or audio).
12. Audio in advert - why was it used? Diegetic/ Non Diegetic/ narration, soundtrack?
13. Analyse advert - did each one work? If so why? How? What made them memorable in your opinion -use evidence to help you. 
14. What lifestyle does the target audience have? 
15.  What interests do you think the target audience has?

This task will take all of the lesson on Monday & Thursday (including three hours of homework to complete).

Remember all work must be presented to the highest standard.