Unit 20 Psychology Behind Good Advertising LO1 1.1
Title and date, powerpoint, word doc or direct to blog post.
Watch the following video clip TWICE and write down FIVE comments/ statements that explain to you the aspects of the psychology behind advertising.
1st viewing watch clips and listen to narrator.
2nd viewing watch clips and listen to narrator carefully.
To help you please click on the three dots next to share, save and click on Open Transcript – see image below.
You will now have the full transcript of what the narrator is saying. This will really help you to choose your five statements. *
Psychology behind good advertising clip link:
EXAMPLES:
00.44 ‘barely a moment goes by during a day where we are bombarded with advertisements and some form of the other posters billboards flyers TV commercials and Internet ads are creeping into our personal space and tell us what we should buy and who we should be for now’ for example perfume ads
02.20 ‘there are typically two modes of advertising that ad agencies from marketing gurus utilize, one focuses on the qualities of the product while the other seeks to arouse an emotional response’
03:18 ‘the most successful ad campaigns hardly say anything about the product itself but instead create a lucid atmosphere that evokes a strong emotion from its target consumer these are the types of advertisements that we remember talk about and influence our purchasing decisions’
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