Lesson 6: Unit 20 ‘The Power of Advertising’ LO1.1 -

 Lesson 6

Unit 20  ‘The Power of Advertising’ LO1.1   

Title and date, powerpoint, word doc or direct to blog post. 

(work to be submitted before 3pm today)

Watch the following video (8min 54sec) clip TWICE and answer the eleven questions below: 

• 1st viewing watch clips and listen to narrators. 

• 2nd viewing watch clips and listen to narrator then answer questions.  

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• You may Pause whilst viewing to write down the correct answers. 

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To help you please click on the three dots next to share, save and click on Open Transcript. 

You will now have the full transcript of what the narrators are saying. This will really help you to answer your eleven questions. 

The Power of Advertising: https://www.youtube.com/watch?v=3T-UWyjiebI 

 

1. What is the Cambridge Dictionary full definition of Advertising?  
2. List the six most well-known and regularly used methods of advertising.  
3. What is the full definition of an advertisement?    
4. What is branding? Give a full definition with two examples   
5. When and who invented the alphabet?  
6.  What year was the printing press invented?  
7. List the year of introduction for: Radio, TV, Internet  
8. Are we passive observers on the internet?  
9. How do we as a society use the internet?  
10. What did YOUTUBE introduce before showing desired videos to end users? And for how long?  
11. Create an A4 digital mood board of logos/ brand names around your house 

Example 1 Moodboard

Example 12 Moodboard