Come into lesson for register.
Read all information set on blog page (link below) and transfer it into your exercise books.
Titles, date, Highlight headings. subheadings and draw up charts.
Watch and read the link to https://www.kameleoon.com/en/blog/segmentation-audience . The information puts into practice what you have just drawn and written down.
Write down the key terms and highlight.
In the second hour of lesson complete the 'Can you sell a tin of BEANS' activity. Read activity carefully and complete in full.
This will be a power point presentation with at up to 10 slides.
Based on last weeks' lesson the Target Audience/ segment information.
I will be looking for:
- A survey to build your profile audience
- a list of key characteristics of your group, age, gender etc
- the creation of a brand image for your BEANS, designs, comparisons with what is on market, logo, fonts, colour scheme, tin size, slogan etc
- a presentation to show all of the evidence
We will all then rate the presentation out of 5 using the above criteria.
Watch & read link for greater detail on segmentation in advertising
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