Lesson 5: Unit 20 LO1 1.2 Target Audience. (Segments) P239 -24

Come into lesson for register.

Read all information set on blog page (link below) and transfer it into your exercise books.

Titles, date, Highlight headings. subheadings and draw up charts.

Watch and read the link to https://www.kameleoon.com/en/blog/segmentation-audience . The information puts into practice what you have just drawn and written down.

Write down the key terms and highlight.

In the second hour of lesson complete the 'Can you sell a tin of BEANS' activity. Read activity carefully and complete in full. 

This will be a power point presentation with at up to 10 slides.

Based on last weeks' lesson the Target Audience/ segment information.

I will be looking for:

1. A survey to build your profile audience
2. a list of key characteristics of your group, age, gender etc
3. the creation of a brand image for your BEANS, designs, comparisons with what is on market, logo, fonts, colour scheme, tin size, slogan etc
4. a presentation to show all of the evidence

We will all then rate the presentation out of 5 using the above criteria.

Watch &  read link for greater detail on segmentation in advertising

https://www.kameleoon.com/en/blog/segmentation-audience

 

Psychology Behind Advertising LO1 1.1 - Lesson 4 - 1hr 30 mins

Unit 20 Psychology Behind Good Advertising LO1 1.1  

Title and date, powerpoint, word doc or direct to blog post.

 

Watch the following video clip TWICE and write down FIVE comments/ statements that explain to you the aspects of the psychology behind advertising.  

• 1st viewing watch clips and listen to narrator. 

• 2nd viewing watch clips and listen to narrator carefully. 

• 
  

To help you please click on the three dots next to share, save and click on Open Transcript – see image below. 

You will now have the full transcript of what the narrator is saying. This will really help you to choose your five statements. *

Psychology behind good advertising clip link:        

https://www.youtube.com/watch?v=icwWpAHReWg

 

EXAMPLES: 

00.44 ‘barely a moment goes by during a day where we are bombarded with advertisements and some form of the other posters billboards flyers TV commercials and Internet ads are creeping into our personal space and tell us what we should buy and who we should be for now’ for example perfume ads 

02.20 ‘there are typically two modes of advertising that ad agencies from marketing gurus utilize, one focuses on the qualities of the product while the other seeks to arouse an emotional response’ 

03:18 ‘the most successful ad campaigns hardly say anything about the product itself but instead create a lucid atmosphere that evokes a strong emotion from its target consumer these are the types of advertisements that we remember talk about and influence our purchasing decisions’ 

* This has been sent to you via email and it is in the one drive also

Unit 20 Advertising. LO1. 1.1. Lesson 2 & 3 (including completion for homework)

In your Unit 20 Advertising Power Point or Word Doc you are to put todays' date and the title 'Aims of Advertising Campaigns' and complete the following:

A.

Sub heading is:

'Types of Advertising Appeals & Great Examples of Top Brands Using Them'.

(click title to open)

Whilst watching and listening to the above presentation video you must write down the 23 various types of appeal and keep these in mind when completing the main tasks. (click title to view video):

(30 mins)

B.
Now you are to create three A4 size mind-maps of three different products that have memorable UK adverts. (one audio, one print and one audio-visual).
On your mind maps list:

• title of advert, product
• the campaign narrative (what you think it is about/ storyline),
• media of advert, animation, live action, drawn etc
• any celebrities (name them)
• any music (audio), artiste
• layout, colours, font, size
• narrator, comedy, tone of voice, male, female, child etc 
• target audience for each advert

(60 mins)

C.
Now research in full your three adverts.   (Continue in Powerpoint or Word doc)

You may use all links from starter lesson last week.

If you choose Cadburys' only use one chocolate bar/ product as list is far too long!

Your are to find out and show:

1. Images of the Product 
2. Product Name
3. What age group is the advert aimed at? 
4. What gender is the advert aimed at? 
5. When product originated? Year/ date. Is it still in the shops now?
6. Which company makes the product?
7. List all adverts for that product - include web links
8. Which advertising company made the advert?
9. Cost of the advert?
10. Theme of advert
11. Is there a Star or Celebrity endorsing the advert - why are they used? (Print, AV or audio).
12. Audio in advert - why was it used? Diegetic/ Non Diegetic/ narration, soundtrack?
13. Analyse advert - did each one work? If so why? How? What made them memorable in your opinion -use evidence to help you. 
14. What lifestyle does the target audience have? 
15.  What interests do you think the target audience has?

This task will take all of the lesson on Monday & Thursday (including three hours of homework to complete).

Remember all work must be presented to the highest standard.

UNIT 20 Advertising Starter Lesson 1

 UNIT 20 Advertising

Today we are starting our new unit.

Register for FREE updates on advertising across all platforms on link below:

https://www.campaignlive.co.uk

Ensure you use educational email address as it is free to you.

Presentation is very, very important.

Now find THREE examples of adverts for each area below that mean something to you.

• Audio-visual
• Audio
• Print

Your images, links and examples are to be presented in a word doc, presentation document as this work will be developed.

You must include: Date of advertisement, advert agency, script for audio ads

Keep all weblinks below your adverts as you will need access again.

Weblinks to audio, audio-visual, print and online examples of advertising campaigns.

Radio - audio
https://www.campaignlive.co.uk/article/lists-2020-top-10-radio-ads/1702357

Print 
https://www.boredpanda.com/creative-print-ads/?utm_source=google&utm_medium=organic&utm_campaign=organic

https://www.newsworks.org.uk/why-news-brands#page-1


Audio-visual
https://www.typeform.com/blog/ask-awesomely/ad-campaigns/

https://www.clicky.co.uk/blog/top-10-television-adverts-time/

https://econsultancy.com/10-of-the-best-ad-campaigns-from-the-uk-s-top-supermarkets/

https://www.youtube.com/watch?v=owGykVbfgUE

Online advertising/ marketing

https://www.youtube.com/watch?v=KXs6Xgzr104

https://www.digitalmarketingcommunity.com/articles/10-best-digital-marketing-campaigns-in-the-uk-2019/

https://www.campaignlive.co.uk/article/celebrating-100-years-iconic-british-advertising/1425729

Unit 20 Advertising About this unit & grading criteria (Lesson 1)